That_kiwi is a local New Zealand brand created by a kiwi and is run as a small operation out of Auckland, New Zealand. The brand is trademarked and owned and operated by Graham Hughes.

It’s no secret that New Zealanders love to travel, which is where the inspiration for That_kiwi as a clothing brand came from. Kiwi’s often find themselves alone among large crowds of travellers, and in this case it begged the label “that kiwi”. The That_kiwi brand endeavors to stay true to the things that inspired it, including being a New Zealander, traveling, and the urban street culture and style.

We encourage you to spread the love of travel and what it means to be a kiwi by putting That_kiwi on the map and taking it into the streets of New Zealand. Even better, bring the brand with you while you travel and be “that kiwi”.